Google and Baidu

The Chinese search engine Baidu continues to be far more popular in China than Google, despite the huge amounts of money spent on market research. As a Chinese company started by Chinese people, Baidu seems to cater better to the culture. Yet all of the results returned are paid for by advertisers, unlike Google, which provides “organic” results and shows advertisements only a clearly-marked sponsored links. It seems to have a very similar interface, must be a difference in the search results.