Google AdWords Big Change

Google surprised many AdWords advertisers by raising the minimum bid of certain keywords from $0.1 to $0.5 a click to as high as $5 -$10 a click. Google used to determine the minimum cost the advertiser needs to pay to have the ad displayed for a particular keyword, is based on Google's assessment of the 'Quality Score' of a keyword. Relevance of your ad text, historical keyword performance on Google, the quality of your ad's landing page, and other relevancy factors."

According to Google, the lower the minimum bid price, the higher the quality score. And in the latest round of changes in their Quality Score algorithm, Google tweaked it to weigh heavily on the "quality of the ad's landing page". The impact of Google's new landing page algorithm can affect an entire AdWords campaign, but for those affected impact is mainly felt at the Ad Group and individual Keyword level.

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