Exerpts from a recent article i wrote in my blog....At present there is a lot of talk about blogs. About blogs being used in marketing, customized advertising, customer feedback, customer reviews, “word of mouth” marketing, etc. We are all seeing an increase in the number of blogs being created everyday, hundreds of them just cluttering the web space, like remains of past satellites or spacecrafts cluttering space. They don’t have anything significant to say, no contribution, a great majority of them have been “under construction” since years. When I m searching about some topic, blogs come very low in the list, what comes first are established sites like wikipedia, news sites, etc. When I look at blogs many of them are just about a person’s personal life, his/her daily life, now how useful is that? Yes, it’s a medium of expression for the person, but apart from that what else. In this whole clutter of personal, under construction or just blank blogs how do I find something that I m looking for. It’s only by chance that I’ll land up at the right blog at the right time. So how much can the companies advertising on a particular blog actually make? Yes, I know they are paying only per click. But doesn’t that mean all that talk about blogs being a good medium for internet marketing. Blogs are no doubt a good source of information provided we spot the right one when we actually need it. So what’s the future of blogging? I think they are not going to last for long, till someone somewhere comes out with a way to make available all the information at one place. Our own blogger.com does give us a way to search the blog space for a particular topic, but how many of us actually go to blogger.com to search for anything. What if Google adds blogsearch to it main page, just like image search, video search etc. This will give a lot of blogs a new lease of life, and thus blogging a new lease of life. So happy blogging!!!
OHHHHHHHHHHH..............so i m a little late...there is already google blog search...ya ya who can beat those minds.........but i have a question why isnt it on the home page, as blogs are becoming more and more important, the blog search can have a place one the home page...well thats for Google to decide...
